Marketing & Communications Specialist

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Job Title: Marketing & Communications Specialist

Company Name:	SAFY of America, Inc.
Location:	Minneapolis, MN United States
Position Type:	Full Time
Post Date:	02/16/2026
Expire Date:	03/18/2026
Job Categories:	Social & Human Services

Job Description

Marketing & Communications Specialist

As the Marketing & Communications Specialist you will be responsible for assisting in the day-to-day communication & marketing functions, while implementing strategic plans that support SAFYs mission, branding and organizational goals. This role will help to enhance visibility, build strong engagement and ensure brand alignment across all internal and external platforms.

*This position is remote, but we are seeking candidates in one of our SAFY States - AL - CO - IN - KY - NV - OH - SC.

Who We Are

At SAFY, our mission is Preserving Families & Securing Futures. For 40 years, our work has rested on a single, radical idea children belong in families. We believe that every child and family deserves the opportunity to reach their full potential. We are a team of 500 employees across seven states providing services such as Family Preservation & Reunification, Behavioral Health, Therapeutic Foster Care, Adoption Services and Older Youth Services so the families and children we serve can build resilience and thrive.

What Youll Do

Marketing Materials & Design

Assist with creating and designing marketing collateral including flyers, brochures, social media graphics, presentations, and digital assets using Canva and Adobe platforms.
Ensure all materials adhere to brand guidelines and maintain visual consistency across divisions and states.
Coordinate the production and ordering of printed marketing materials, managing vendor relationships and ensuring timely delivery.
Adapt and customize templates for regional or program-specific needs while maintaining brand integrity.

Digital Asset Management

Organize and maintain the Digital Asset Management (DAM) system for photos and assets.
Ensure assets are properly tagged and categorized.
Maintain photo library with proper permissions, credits, and usage guidelines.
Develop and maintain organizational systems for easy asset retrieval.

Social Media & Email Marketing

Assist with content creation, scheduling, and social listening across social media platforms.
Engage with followers, respond to comments and messages in a timely and brand-appropriate manner.
Assist with email campaign development through email marketing platform.
Maintain and manage email marketing lists, ensuring data accuracy and compliance with privacy regulations.

External Communications

Help coordinate and execute organizational content calendar, ensuring timely delivery of external communications across multiple channels.
Support public-facing campaigns and community engagement initiatives.
Assist with event promotion and external stakeholder communications.
Monitor news and media mentions relevant to the organization.

Internal Communications

Support internal communications initiatives to keep staff informed and engaged.
Assist with employee newsletters, announcements, and intranet content.
Help develop and distribute internal communications that reinforce organizational culture and values.
Contribute to internal brand development and employee experience initiatives.

Other:

Establish and maintain a positive working relationship with all levels of SAFY staff by participating in joint meetings, and problem identification and resolution.
Establish and maintain a supportive and positive working relationship with youth, foster parents, referring agencies, and other SAFY stake holders.
Attend relevant in-house and external seminars, training, conferences and workshops to develop and enhance knowledge in the designated area as well as achieve relevant education hours per year to enhance professional and job-related skills.
Attending meetings required within division, region, and central office (team and/or community partners).
Participate in assigned committees and chairs if so appointed. If appointed, maintain liaisons with state and national organizations.
Meets regularly with supervisor to discuss issues and performance.
Sensitive and responsive to the cultural differences of staff, SAFY youth, foster parents, referral sources and the public.
Other duties as assigned by supervisor.

Qualifications

Bachelors degree in communications, Marketing, Public Relations, Journalism, or related field; OR a bachelors degree in a human services field with 5 years of experience in a nonprofit marketing or communications department.
2-3 years of experience in communications, marketing, or related role (unless meeting the alternative education requirement above).
Demonstrated experience creating marketing materials and managing digital communications.
Experience working in nonprofit, social services, or mission-driven organizations preferred.

Will need to provide: Work samples or portfolio, seeking to review 3-5 examples of marketing materials, social media content, or other relevant communications work or skills.

Skill Set:

Technical

Required: Proficiency in Canva for graphic design and marketing materials.
Preferred: Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Experience with Digital Asset Management systems or photo library management.
Proficiency with email marketing platforms (Mailchimp, Constant Contact, or similar).
Strong social media management skills across multiple platforms.
Comfort with content management systems (WordPress, Squarespace or similar) for website updates.
Comfort with Microsoft Office Suite.
Experience with CRM systems (Salesforce or similar) a plus.

Core Competencies

Strong visual design sense with attention to detail and brand consistency.
Excellent written communication skills with ability to write for diverse audiences following evidence- and research-based frameworks.
Highly organized with strong project management abilities and abilities to manage multiple priorities.
Proven ability to manage and complete project deliverables from inception to execution.
Strong attention to detail & accuracy to aid in prioritizing workload.
Team player who works well with diverse stakeholders across departments and states.
Flexible and resourceful, able to pivot quickly in response to organizational needs.
Quick learner with new platforms and digital tools.
Passion for SAFYs cause and commitment to mission-driven work.
Customer service oriented with the ability to work in teams and is self-motivated.
Acceptable driving record and auto insurance to meet travel requirements.
Ability to work flexible hours, including occasional overnight/out-of-state.
Logical, efficient & proactive with goal-oriented approach and effective problem-solving skills.
Ability to prepare technical documentation, reports, and solution management documentation.

What We Offer

Targeted hiring range: $50,000.00 - $70,000.00
Compensation is commensurate with transferrable experience, education and licensure of candidate, location of the position, along with internal equity and budgeted amount for the role.
Comprehensive benefit plan options including Medical, Dental, Vision, Disability, Life Insurance, Flexible Spending and Health Savings account options to meet your needs
401(k) Retirement plan with company match
10 paid holidays & up to 3 float holidays per year, generous sick & vacation time and an additional day off for your birthday
All regular full and part time staff are eligible for quarterly and/or annual bonuses
Tuition Reimbursement up to $5,000 each year
CEU Reimbursement up to $1,000 each year
On demand access to earned wages through Zayzoon
Gain leadership skills, develop your clinical expertise, or earn CEUs with access to over 1,000 courses on our learning platform or through our talented in-house training department
Clinical Supervision Reimbursement up to $300 per month
Employee Assistance Program with 6 free visits per year
Free Financial Advisor Services
Support Services for alternative Health Insurance and benefit credit reimbursement options
Employee and Foster Parent Referral bonus program
Leave donation program
Adoption Assistance
Mileage reimbursement
Your choice of company paid cell phone or phone stipend

SAFY is proud to be an equal employment opportunity employer and is committed to maintaining a non-discriminatory work environment. SAFY does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, gender, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, gender expression, arrest record, conviction record, or any other personal characteristic protected by applicable law. This policy covers all programs, services, policies, and procedures of SAFY, including recruiting, hiring, training, promotion, and administering all personnel actions, such as compensation, benefits, transfers, layoffs or terminations.

[United States]

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SAFY of America, Inc.

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https://www.fftaconnect.org/opportunities/642628

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