Associate Director, Omnichannel Campaign Management

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Job Title: Associate Director, Omnichannel Campaign Management

Company Name:	AbbVie
Location:	Mettawa, IL
Position Type:	Full Time
Post Date:	02/13/2026
Expire Date:	03/15/2026
Job Categories:	Advertising/Marketing/Public Relations, Biotechnology and Pharmaceutical, Engineering, Finance/Economics, Government and Policy, Information Technology, Sales, Science, Executive Management, Quality Control

Job Description

Associate Director, Omnichannel Campaign Management

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onX,Facebook,Instagram,YouTube,LinkedInandTik Tok.

Job Description

The Associate Director, Omnichannel Campaign Management serves as a strategic leader within AbbVie's Marketing Communications team, responsible for the seamless execution of complex, multi-channel brand campaigns across therapeutic areas. This role partners with multiple internal marketing teams and external agency partners to ensure flawless campaign implementation, timely delivery, and operational excellence. The ideal candidate brings deep expertise in campaign execution, cross-functional leadership, and process optimization to drive efficiency and innovation in omnichannel marketing.

Key Responsibilities:

Campaign Execution & Risk Management

Lead Digital Lab execution of brand omnichannel campaigns across multiple brands within a therapeutic area, ensuring seamless implementation, timely delivery, and proactive risk mitigation
Own comprehensive implementation planning, including detailed roadmaps and timelines across all Digital Lab channels
Drive day-to-day campaign progress, proactively monitoring dependencies, resolving complex roadblocks, and managing risks to keep high-priority campaigns on track
Assess changes in scope, identify risks and issues early, and implement corrective actions to maintain campaign integrity
Coordinate with cross-functional Digital Lab teams, Business Technology Services (BTS), APEX (where appropriate), and digital agency partners to ensure flawless execution across all channels
Mentor and guide Manager-level campaign managers on escalated issues and complex campaign scenarios

Campaign Process Optimization & Standardization

Evaluate campaign implementation effectiveness to drive operational efficiency and identify strategic improvement opportunities
Lead process standardization initiatives through development and maintenance of playbooks, implementation guides, and clear RACI models
Drive automation efficiency across the campaign management function, enhancing speed, cost-effectiveness, and operational excellence
Champion innovation by identifying, piloting, and implementing advanced AI tools and latest platforms for process efficiency
Partner with Marketing Operations on the adoption and optimization of project management technologies (Smartsheets, Adobe Workfront)
Ensure the team stays at the forefront of omnichannel campaign management excellence through continuous improvement initiatives

Stakeholder Collaboration & Communication

Collaborate strategically with Omnichannel Experience Leads to ensure implementation planning aligns with brand campaign needs and business objectives
Communicate campaign execution updates effectively, keeping stakeholders informed on progress, risks, key learnings, and recommended actions
Serve as strategic liaison between Omnichannel Experience teams and Digital Lab Capability teams, facilitating effective collaboration
Partner with Digital Marketing Services channel teams, A3 creative agency, and Marketing Operations to ensure alignment on timelines, interdependencies, and execution requirements
Present campaign execution performance, process improvements, and strategic recommendations to senior leadership

Team Leadership & Development

Provide leadership, coaching, and development to Manager-level campaign managers
Foster a culture of operational excellence, innovation, and continuous learning within the campaign management team
Build team capabilities in emerging technologies, AI-driven project management tools, and omnichannel best practices

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or related field
8+ years of progressive experience in campaign management, project management, or marketing operations within pharmaceutical, healthcare, or complex matrixed organizations
3+ years of people leadership or team mentorship experience
Demonstrated expertise in omnichannel campaign execution across digital and traditional channels
Advanced proficiency in project management tools (Smartsheet, Adobe Workfront, or similar platforms)
Proven track record of managing complex, multi-stakeholder campaigns with competing priorities
Strong understanding of pharmaceutical marketing regulations and medical/legal review processes
Experience driving process optimization, standardization, and automation initiatives
Exceptional stakeholder management and communication skills with ability to influence without authority
Strategic thinker with strong analytical and problem-solving capabilities

Preferred Qualifications

PMP, Agile, or similar project management certification
Experience with AI-driven project management tools and marketing automation platforms
Knowledge of pharmaceutical brand marketing, HCP and patient engagement strategies
Experience working with creative agencies and media partners
Familiarity with CRM systems and digital marketing technologies

Key Competencies

Strategic campaign execution and risk management
Cross-functional leadership and collaboration
Process optimization and operational excellence
Stakeholder influence and communication
Innovation and continuous improvement mindset
Analytical thinking and data-driven decision making
Adaptability in fast-paced, matrixed environments
Team development and mentorship

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
This job is eligible to participate in our short-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

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Contact Information

Company Name:

AbbVie

Website:

https://careers.abbvie.com/en/job/associate-director-omnichannel-campaign-management-in-mettawa-il-jid-24511?_atxsrc=HBCUConnect&utm_source=HBCUConnect

Company Description:

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