Job title: Principal, Digital Marketing
Description: also known as Director, Performance Marketing / Director, Growth Marketing
About the Role
Pearson Virtual Schools is seeking a senior performance marketing leader to drive new student enrollment for Connections Academy, a tuitionfree, accredited K12 online public school.
This role owns the paid media strategy, investment, and execution, leading agency partners and internal collaboration to deliver enrollment growth, efficiency, and longterm value across a complex, localized education model.
Key Responsibilities
Performance Marketing Strategy
Budget and Agency Leadership
Execution and Optimisation
Analytics and CrossFunctional Collaboration
What we are looking for
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Maryland, New York State, New York City, Washington State, and Washington DC laws, the pay range for this position is as follows:
The minimum full-time salary range is between $1 90 ,000 - $22 0_ ,000 per annum._
Applications will be accepted through Thursday 19 th February.
This position is eligible to participate in an annual incentive program, and information on benefits offered is here _._
Who we are:
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
Job: Marketing
Job Family: GO\TO\MARKET
Organization: Corporate Marketing & Communications
Schedule: FULL\_TIME
Workplace Type: Remote
Req ID: 22554
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